About Me
Salam, I am Ayman!
I’m Ayman, a multifaceted professional with a passion for engineering, marketing, content creation, and business analysis. I’m on a journey to empower individuals to lead more fulfilling and successful lives by sharing proven strategies and tools.
YouTuber: On my YouTube channel, I dive into practical strategies and evidence-based tools that can enhance productivity and help us build lives we love.
Business Analyst: I delve into data and trends to extract insights that drive informed decisions. My analytical skills enable me to dissect complex problems and find innovative solutions.
Engineer: I bring a systematic and analytical approach to problem-solving. With a background in process engineering, I thrive on optimizing processes for efficiency and effectiveness.
Ayman Abdelhady, A results-driven business development leader with over 5 years of experience in driving growth through innovative digital content production and marketing strategies. Proven ability to increase brand awareness, reach target audiences, and implement campaigns that produce measurable results. Deeply knowledgeable in the latest marketing trends and technologies, with a passion for creating impactful marketing business solutions.
Head of Marketing - IR Australia
- Established an in-house marketing team, transitioning from fully outsourced marketing services to an 80% in-house model, leading to greater control and efficiency.
- Increased the website conversion rate by 1% within the first year by implementing a more optimized and user-friendly website experience.
- Enhanced SEO growth by 58% within the first year, driving significant increases in organic traffic and visibility.
- Developed and streamlined marketing operations and systems to improve the overall online experience and engagement with the audience.
- Spearheading efforts to grow organic social media presence and engagement, with a focus on long-term sustainability.
- Leading a major project with Salesforce to optimize customer relationship management (CRM) systems, enhancing donor experiences and improving online donor journeys.
Marketing Director, Co-Founder amiiraa
- Founded and launched the online store, overseeing all aspects of marketing, fulfillment operations, and customer service from inception.
- Successfully grew sales from zero to R600,000 in two years by building and optimizing sustainable business operations.
- Developed and led a high-performing marketing team through recruitment, training, and leadership development.
- Fostered a collaborative, results-driven team culture focused on innovation and continuous improvement.
- Implemented and optimized business processes and systems to improve marketing efficiency and operational performance.
- Created and executed comprehensive marketing strategies to expand product offerings and market reach, resulting in increased revenue and customer base.
- Drove growth through data-driven decision-making, market analysis, and customer insights to continuously refine marketing efforts and target new opportunities.
Head of Marketing - IR South Africa
- Achieved a 1430% return on investment in 2022, surpassing expectations and driving significant business growth.
- Established an in-house marketing team, transitioning from fully outsourced marketing services to an 70% in-house model.
- Exceeded targets by achieving 92% of set goals, demonstrating strong performance and results-oriented mindset.
- Built and managed a successful team of creative and marketing specialists, resulting in increased efficiency and effectiveness in achieving strategic objectives.
- Develop and implement comprehensive marketing strategies to promote Islamic Relief and its mission.
- Plan and execute campaigns across various platforms, including social media, email, and print media.
- Manage external creative service providers to develop marketing campaigns.
- Expand digital marketing activities through search and display as well as social media platforms.
Social Media Officer - Al-Jazeera
- Developed and executed a comprehensive content strategy aligned with the brand’s marketing goals and objectives.
- Created and produced high-quality, engaging digital content across various platforms, including social media, websites, and blogs.
- Produced video and audio content, such as podcasts and video series, to enhance audience engagement.
- Ensured consistent application of the brand’s visual identity across all platforms.
- Collaborated with design teams to create visually appealing graphics that complemented written content.
Latest Projects!
As the Head of Communications and Marketing at Islamic Relief South Africa, I am responsible for shaping and driving our organization’s communication strategies, and fostering meaningful connections with our supporters.
Brand Strategy Leadership: “As a co-founder of Amiiraa, I take pride in leading our brand strategy efforts. Together with our team, I help shape and elevate our brand to resonate with our target audience, forging strong connections and fostering brand loyalty.”
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